Even though Microsoft's Dynamics CRM solution is a late entrant to the CRM software market, the corporation has acquired more customers than many other vendors over the last few years. Today Microsoft uses its momentum - by offering Dynamics it tries to alter the market and overcome the competition. MS Dynamics retains a 10% CRM market share, and there is a higher probability for continued increase. Meanwhile, many business organizations remain not loyal to the giant and look for Microsoft Dynamics alternative, such as SalesForce.com, SAP CRM, or CentriQS on-premises software.
No doubt, Microsoft Dynamics CRM is a popular choice among MS Office users. Exactly this fact makes many businesses choose this product. People who got accustomed to Outlook, Excel and other Office applications are likely to choose Microsoft Dynamics for its native interface, quick deployment and flexibility in use. Companies benefit from the shortest learning curve (comparing to Oracle CRM on Demands, SAP CRM, or similar Microsoft Dynamics alternative), better user experience, and cost-effectiveness.
In general, MS Dynamics can offer businesses the following key advantages:
If you look at these advantages, you may see that Microsoft employs a flexible technology approach that can meet the needs of both business and IT consulting. It seems that the corporation tries to overcome the completion by providing customers scalability in CRM.
However, MS Dynamics is not a perfect solution. Many businesses don't like it and often switch to alternatives. Here're several disadvantages that make Dynamics excluded from CRM shortlists:
It's been observed and reported by Gartner that businesses having weak IT resources or preferring to outsource more often choose Microsoft Dynamics alternatives such as SalesForce.com, CentriQS or Oracle, while companies with more IT resources tend to go with Dynamics CRM. Besides, customers are best advised to consider alternative CRM applications when:
There's no doubt, it's hard to compete with MS Dynamics CRM and offer businesses something worthy. Nevertheless, we did it. By developing CentriQS we created a solution that could fit your CRM needs and help you manage the full cycle of sales in your company. CentriQS offers an on-premises software solution to manage everything your executives and sales personnel deal with - from leads, opportunities and tasks to sales campaigns, customer accounts and analytics.
MS Dynamics provides powerful customization capabilities. You can modify data objects, entity relationships, navigation, workflow processes, and more, as well as create new objects which are not limited to traditional CRM objects. However, the bad side is that it's complicated enough. If your organization has Microsoft technical skills in house, Dynamics customization shouldn't be a trouble for you. If not, you may need to weigh sophistication with available IT resources in order to find the right balance for your custom CRM solution.
CentriQS follows the same idea about customization but simplifies its implementation. By using Configurator you can customize CentriQS database to create new entities, add custom properties, set workflows, manage OLAP Cube data, change view layouts, and more. The greatest benefit of CentriQS customization is that the software offers an ease of mind solution you can tailor to your specific business needs, without coding or special IT knowledge.
CentriQS provides a default database "CRM for Sales" which lets you begin to manage customer relationships right away. The database is customized to sales management needs. You can manage such CRM essentials as accounts, leads, contacts, opportunities, projects, orders, and more. Your sales personnel can manage their tasks, view shared projects, upload files, link to entities within the database or to external web pages and emails. With help of CentriQS you can establish sales workflow, keep track of each step, and visualize your sales pipeline by using Funnel chart.